Would you like to be aware of what / who (and when?) is around you?
Consumers live in the moment; Consumers respond to FOMO; Consumers seek instant gratification; Consumers follow a pattern
Creators hate obsolescence, Creators love feedback, Just-in-time, Just-right-quality, instant-delivery.
Information delivery mechanisms have partially solved proximity supply chains for physical goods, but not digital (information, creator-eco etc) and but the temporal aspect is missing completely ("Happy Hour ends in 15 min..!", "Sale starts tomorrow at 4am!")
Some aspect of this needs to play out in AR, but mobile is still useful IMO.